Retail Goes Mobile by Robelen Bajar - Australian Retailer Magazine, Feb/Mar 2011

I wrote an article for this month’s edition of Australian Retailer Magazine on mobile commerce and the opportunities that await retailers.

So if you have a primarily bricks-and-mortar operations and have been thinking about dipping your toe and seeing what the online space opens up for you, this is a must read.

The article outlines the following topics in an easy-to-digest format:

• Statistics and trends in mobile shopping and mobile social networking in Australia
• The mobile commerce and mobile marketing landscape and how retailers can benefit
• Mobile websites or native apps –  Which one is for you?
• Practical advice and guidelines for mobilising your business

Pick up a copy of the Australian Retailer Magazine or download my article here.

Happy Reading!