I wrote an article for this month’s edition of Australian Retailer Magazine on mobile commerce and the opportunities that await retailers.
So if you have a primarily bricks-and-mortar operations and have been thinking about dipping your toe and seeing what the online space opens up for you, this is a must read.
The article outlines the following topics in an easy-to-digest format:
- Statistics and trends in mobile shopping and mobile social networking in Australia
- The mobile commerce and mobile marketing landscape and how retailers can benefit
- Mobile websites or native apps - Which one is for you?
- Practical advice and guidelines for mobilising your business