The last two months have been all about getting woman.com.au off the ground. Naturally, many ask what it’s all about, where I want to take it and how. Woman.com.au is an online community that gets women meeting, moving and making things happen. It features: A curated calendar of events covering business, social, sports & recreation, culture & community around Australia… Read more →
What’s your digital marketing strategy in 2013? This great infographic by webmarketing 101 gives a great insight into the digital marketing landscape in 2012. Very handy with your planning for next year. Key take-outs: B2B marketers consider SEO twice as effective as PPC or social media for lead generation Marketing spend for SEO, PPC and social media will continue to… Read more →
The marketing universe is full of data – data about the market, competitors, online and offline buying behaviours, consumers, industry trends, media channels and many more. All of which, when used properly, helps marketing managers determine whether a strategy is more likely to work and, when implemented, measure its overall impact. A key aspect of a marketing strategy is the media plan:… Read more →
Linkedin recently launched two company page features to further cement its central role as a popular research tool for job seekers, customers and prospects alike. Company pages now have a design feature similar to Facebook Timeline cover and Twitter header. What a great opportunity to promote company and brand messages. You’ll also be able to feature updates at the top of your company… Read more →
Thank you for all your enquiries. I’m working on a number of mobile and digital marketing projects until December. If you’d like to work with me next year, let’s catch up (coffee or skype) before 1 December 2012. I only take a small number of projects each month. You can contact me on: Mobile: +61 413 965 252 Email: robelenbajar@gmail.com… Read more →
Monitoring the performance of your social media activity is a must. Whether you’re a small business owner, a marketing manager working for a big company or a social media professional, there are tools available for every social media marketing metric that needs to be tracked. The challenge is choosing which ones. Here’s a great infographic showing the range of social… Read more →
It’s been an exciting week of news and updates from the world’s biggest online players. Here’s a summary and what it may mean to you. Facebook Search Zuckerberg could soon be challenging the mighty Google with talks of launching Facebook Search. Yes, that’s right. Facebook will soon be entering the search engine market. But not as your typical search engine…. Read more →
Have you noticed the beautiful photos that keep popping up on Facebook and Twitter among your amateur photographer friends (with barely any photography skills)? If you haven’t yet caught up on the Instagram bug, where on earth have you been? See this heavenly photo above? I took this shot with Instagram on my iPhone 3. Impressive huh? Boasting over 30+… Read more →
On my last post, I talked about the value of time and the efforts I’ve made to “buy” myself more of it. Did I manage to keep my slippery juggling balls up in the air? Well, kinda. I kept my eye on the things that mattered and accepted the fact that some things had to slide. But you know what,… Read more →
As a marketing consultant and ahem… entrepreneur, I have truly learned that time is money. As someone who has come from a handsomely paid corporate job, I knew this intellectually. I traded my time for a regular pay cheque so I can pay my bills, live a good life and buy pretty things. When I decided to leave the high life and live creatively, my income also resembled the doodles of an artist – abstract and unfocused. You never know what squiggle of an income you’ll get the next day. However, there is a purpose to this lifestyle change, so I persevere.
Online veteran, blogger and business brewer. Revealing hidden treasures around the Internet. Writing about cool people, ideas and businesses. Mixing business + pleasure. Sharing my online journey. More about me.
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