The marketing universe is full of data – data about the market, competitors, online and offline buying behaviours, consumers, industry trends, media channels and many more. All of which, when used properly, helps marketing managers determine whether a strategy is more likely to work and, when implemented, measure its overall impact. A key aspect of a marketing strategy is the media plan: a detailed plan showing where your well-crafted marketing messages will be placed for maximum reach and effectiveness.
This handy infographic shows the media channels landscape in Australia and is a great starting point. It also shows organisations that can best help you measure the effectiveness of your marketing.
Courtesy of MediaScope