Article written by Robelen Bajar

Online veteran, blogger and business brewer. Revealing hidden treasures around the Internet. Writing about cool people, ideas and businesses. Mixing business + leisure. Sharing my online journey.

6 Responses

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  1. James Richardson
    James Richardson October 29, 2010 at 11:00 am |

    I like that concept of incentivising an unsubscribers to stay-very clever way to reengage users.

    Might put this into practise on a few sites of mine

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  2. Jon Stribling
    Jon Stribling October 29, 2010 at 1:53 pm |

    Smart marketing Robelen.

    Not only do you have a chance of keeping your subscriber you can also learn about why they felt that they weren’t getting any value from your communications.

    Subscriber numbers really is the best metric for managing email comms in my view. CTR, open rates, and conversion are all important but if they can all be impacted by a wide variety of factors. The true measure of the value of your EDM’s is a growth in your subscribers.

    Top work!

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  3. Fay Shintani
    Fay Shintani November 5, 2010 at 1:00 pm |

    this particular web page doesn’t seem to look right on Safari, nevertheless your other pages do. strange…

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  4. Marketing Tips for Small Business | Business Blogs

    [...] technology, it’s so easy for customers to do so with a click of the unsubscribe button. Read more Robelen Bajar, eMarketing Leader [...]

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    [...] technology, it’s so easy for customers to do so with a click of the unsubscribe button. Read more Robelen Bajar, eMarketing Leader [...]