What’s your digital marketing strategy in 2013? This great infographic by webmarketing 101 gives a great insight into the digital marketing landscape in 2012. Very handy with your planning for next year.

Key take-outs:

• B2B marketers consider SEO twice as effective as PPC or social media for lead generation
• Marketing spend for SEO, PPC and social media will continue to rise in 2013
• Contrary to market perception, Social Media for B2B is just as prolific as it is for B2C
• 39% of B2B marketers generate leads using Facebook
• 43% of B2C marketers generate leads using Twitter
• Measurement of SEO, PPC and Social Media continues to be a challenge for all marketers