Linkedin recently launched two company page features to further cement its central role as a popular research tool for job seekers, customers and prospects alike.
Company pages now have a design feature similar to Facebook Timeline cover and Twitter header. What a great opportunity to promote company and brand messages.
You’ll also be able to feature updates at the top of your company feeds for 48 hours – a feature that you need to pay for on Facebook.
As Linkedin’s popularity grows as a recruitment and B2B prospecting tool, expect to see more interaction-reach features over the next 12 months.