The marketing universe is full of data – data about the market, competitors, online and offline buying behaviours, consumers, industry trends, media channels and many more. All of which, when used properly, helps marketing managers determine whether a strategy is more likely to work and, when implemented, measure its overall impact. A key aspect of a marketing strategy is the media plan:… Read more →
- About Me
- It's time to hang up my dance shoes
- Infographic: The Instagram nation
- Good Lovers Make Good Business.
- Thanks Matt Beeche for making me do this video!
- Infographic: Australian Media Channels, A Handy Guide to Media Planning
- What's your time worth?
- Launching woman.com.au
- On going solo.
- The No 1 Facebook Marketing Myth