![Infographic: Australian Media Channels, A Handy Guide to Media Planning](http://robelenbajar.com/wp-content/uploads/2012/11/MediaScope_-_Guide_to_Industry_Associations__Audience_Measurement_-_Oct_12-150x150.jpg)
Infographic: Australian Media Channels, A Handy Guide to Media Planning
The marketing universe is full of data – data about the market, competitors, online and offline buying behaviours, consumers, industry trends, media channels and many more. All of which, when used properly, helps marketing managers determine whether a strategy is more likely to work and, when implemented, measure its overall impact. A key aspect of a marketing strategy is the media plan:… Read more →
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