Very cool social media / writing gig over at Dynamic Business “When we say social we mean in both senses of the word: social media savvy and a sociable person happy to be the friendly face of our website in the community, maintaining our strong relationships with PRs, contributors and advertisers. Can you write compelling headlines, use social media in… Read more →
After a few high-heel wearing and power-dressing years in corporate (I would have easily won best-dressed if there had been one), attending meetings that eat up my day, managing the never-ending churn of campaigns, playing politics and fighting with the boys (it was a male-dominated industry) – experiences that I thrived on once upon a time, suddenly lost its luster.
Image by Getty Images via @daylife The race to the top of Google is an ever changing game. We kinda know what to do to stay in it – build a good linking strategy, provide relevant & fresh content, create a user-centred website, participate in the online community via social media. These are just some of the things that keep us in the game…. Read more →
Image by Lameen via Flickr A few weeks ago, I had coffee with my friend Michael who owns a construction company. He was telling me all about his new website and it sounded pretty exciting. It seemed the website was a big step for his business. And as a digital marketer I get super excited when a small business owner,… Read more →
I believe I have been a good, loyal and forgiving subscriber.
Yet, it didn’t bug them one bit that I’m leaving. They didn’t want to know why nor did they even try to keep me. I said goodbye, and they said “see ya later”. I was just another email subscriber who I’m sure they acquired at great cost. But no matter, I didn’t get the long, sad, sentimental goodbye I think I deserved.
I’m a little peeved that someone else owns robelen.com. My birth certificate clearly shows I’ve had the name since birth. Even my business certificate proves I’ve been trading under that name since 2001. This makes me the rightful owner, doesn’t it? Well, not exactly. According to Whois, a central database of domain owners, robelen.com was secured in 2002 by a guy in the US who, apparently, could be earning a tidy sum through what is known as domain parking – a form of internet advertising which, in this case, aims to monetise web traffic of bathrobe lovers that happen upon the domain via direct type-in.
Yes, that’s right. Love is the answer. Even in business. The more you give customers love, the bigger returns you reap. And it all starts and ends with relationships.
Needless to say, it doesn’t happen overnight because like any meaningful relationship, you need to work at it. For starters, that means attracting Mr or Ms Right Customer – one with whom you can potentially build a long-lasting, fruitful and meaningful relationship. Because while one-off shopping affairs with the wrong kind of customers offer immediate, short-term highs, they can’t sustain a business.
So don’t be afraid to gently ditch a customer you deem unprofitable (the kind that’s high-maintenance, low return) if this gives you freedom to spend quality time with customers that are likely to spend more, more often and for longer with you.
Black and white wedding 18kt gold vermeil and sterling silver drop pearl earrings from Wouters & Hendrix featuring a french hook closure. The earrings measure 2cm in length and 8mm in width.$245.34 Farfetch BUY Powder calf leather ‘Rockstud’ pumps from Valentino Garavani featuring a pointed toe, an ankle strap with a side buckle fastening, gold-tone Rockstud embellishments, a brand… Read more →