I have to be honest. Domain names bore the heck out of me. But the things is, though they may not be the sexiest things in the world if you’re lucky enough to find a good one, it will change your life. Literally. Just ask the guy who sold business.com in 1999. Oh that’s right, he’s out of range sailing… Read more →
I wrote an article for this month’s edition of Australian Retailer Magazine on mobile commerce and the opportunities that await retailers. So if you have a primarily bricks-and-mortar operations and have been thinking about dipping your toe and seeing what the online space opens up for you, this is a must read. The article outlines the following topics in an… Read more →
A very cool job indeed! Digitally obsessed fashionista Design creative content Drive online sales This is an exciting time for one of Australia’s biggest and most respected fashion retailers as they embark on an eCommerce journey. This newly created role will focus on creating compelling content and brand imagery for this fashion forward retailer, and alongside the marketing team, successfully… Read more →
My friends over at S2M Digital are currently recruiting on behalf of a large technology company operating in the gaming industry. They are looking for somebody to come on board and own their customer acquistion channels (PPC/SEM, eDM, Display, Online Retail Mesaging) They’re looking for someone with a background in ROI focused online marketing with particular emphasis on the aforementioned… Read more →
Very cool social media / writing gig over at Dynamic Business “When we say social we mean in both senses of the word: social media savvy and a sociable person happy to be the friendly face of our website in the community, maintaining our strong relationships with PRs, contributors and advertisers. Can you write compelling headlines, use social media in… Read more →
After a few high-heel wearing and power-dressing years in corporate (I would have easily won best-dressed if there had been one), attending meetings that eat up my day, managing the never-ending churn of campaigns, playing politics and fighting with the boys (it was a male-dominated industry) – experiences that I thrived on once upon a time, suddenly lost its luster.
Image by Getty Images via @daylife The race to the top of Google is an ever changing game. We kinda know what to do to stay in it - build a good linking strategy, provide relevant & fresh content, create a user-centred website, participate in the online community via social media. These are just some of the things that keep us in the game…. Read more →
Image by Lameen via Flickr A few weeks ago, I had coffee with my friend Michael who owns a construction company. He was telling me all about his new website and it sounded pretty exciting. It seemed the website was a big step for his business. And as a digital marketer I get super excited when a small business owner,… Read more →
I believe I have been a good, loyal and forgiving subscriber.
Yet, it didn’t bug them one bit that I’m leaving. They didn’t want to know why nor did they even try to keep me. I said goodbye, and they said “see ya later”. I was just another email subscriber who I’m sure they acquired at great cost. But no matter, I didn’t get the long, sad, sentimental goodbye I think I deserved.
I’m a little peeved that someone else owns robelen.com. My birth certificate clearly shows I’ve had the name since birth. Even my business certificate proves I’ve been trading under that name since 2001. This makes me the rightful owner, doesn’t it? Well, not exactly. According to Whois, a central database of domain owners, robelen.com was secured in 2002 by a guy in the US who, apparently, could be earning a tidy sum through what is known as domain parking – a form of internet advertising which, in this case, aims to monetise web traffic of bathrobe lovers that happen upon the domain via direct type-in.