On my last post, I talked about the value of time and the efforts I’ve made to “buy” myself more of it. Did I manage to keep my slippery juggling balls up in the air? Well, kinda. I kept my eye on the things that mattered and accepted the fact that some things had to slide. But you know what,… Read more →
As a marketing consultant and ahem… entrepreneur, I have truly learned that time is money. As someone who has come from a handsomely paid corporate job, I knew this intellectually. I traded my time for a regular pay cheque so I can pay my bills, live a good life and buy pretty things. When I decided to leave the high life and live creatively, my income also resembled the doodles of an artist – abstract and unfocused. You never know what squiggle of an income you’ll get the next day. However, there is a purpose to this lifestyle change, so I persevere.
“The fact is that many are called to write; yet few make it to published author let alone bestsellers. Why? Because there is more involved than simply scribbling a cute story on some paper, and reading it, complete with voice and actions, to your kids, their friends and yours. After all, your kids and your friends will (mostly) love anything you write. Either that or they don’t want to hurt your feelings.”
I’m an ideas person. It’s normal for me to juggle at least 5 different creative projects at a time, all of which I’m passionate about. Recently, I’ve been thinking about focusing on key projects and ideas I could realistically manage in the next 12 months. The trouble is choosing which ones.
While there are reputable operators around (if you look hard enough), there are ten times as many who deliver information products that often read like personal rants dominated by ambiguous and motivational style content lacking real practical information with depth and substance.
A cool and funky online brand services company in the building, design and architectural industry is searching for an internet-savvy sales and marketing professional. Does this sound like you? Impeccable presentation and communication Computer savvy & literate Effective multi-tasker Ambitious and sales driven, strive under pressure Work & think outside the box Superior work ethic, love closing the deal Prior… Read more →
I have to be honest. Domain names bore the heck out of me. But the things is, though they may not be the sexiest things in the world if you’re lucky enough to find a good one, it will change your life. Literally. Just ask the guy who sold business.com in 1999. Oh that’s right, he’s out of range sailing… Read more →
I wrote an article for this month’s edition of Australian Retailer Magazine on mobile commerce and the opportunities that await retailers. So if you have a primarily bricks-and-mortar operations and have been thinking about dipping your toe and seeing what the online space opens up for you, this is a must read. The article outlines the following topics in an… Read more →
A very cool job indeed! Digitally obsessed fashionista Design creative content Drive online sales This is an exciting time for one of Australia’s biggest and most respected fashion retailers as they embark on an eCommerce journey. This newly created role will focus on creating compelling content and brand imagery for this fashion forward retailer, and alongside the marketing team, successfully… Read more →
My friends over at S2M Digital are currently recruiting on behalf of a large technology company operating in the gaming industry. They are looking for somebody to come on board and own their customer acquistion channels (PPC/SEM, eDM, Display, Online Retail Mesaging) They’re looking for someone with a background in ROI focused online marketing with particular emphasis on the aforementioned… Read more →