Linkedin recently launched two company page features to further cement its central role as a popular research tool for job seekers, customers and prospects alike. Company pages now have a design feature similar to Facebook Timeline cover and Twitter header. What a great opportunity to promote company and brand messages. You’ll also be able to feature updates at the top of your company… Read more →
Thank you for all your enquiries. I’m working on a number of mobile and digital marketing projects until December. If you’d like to work with me next year, let’s catch up (coffee or skype) before 1 December 2012. I only take a small number of projects each month. You can contact me on: Mobile: +61 413 965 252 Email: firstname.lastname@example.org… Read more →
Monitoring the performance of your social media activity is a must. Whether you’re a small business owner, a marketing manager working for a big company or a social media professional, there are tools available for every social media marketing metric that needs to be tracked. The challenge is choosing which ones. Here’s a great infographic showing the range of social… Read more →
It’s been an exciting week of news and updates from the world’s biggest online players. Here’s a summary and what it may mean to you. Facebook Search Zuckerberg could soon be challenging the mighty Google with talks of launching Facebook Search. Yes, that’s right. Facebook will soon be entering the search engine market. But not as your typical search engine…. Read more →
Have you noticed the beautiful photos that keep popping up on Facebook and Twitter among your amateur photographer friends (with barely any photography skills)? If you haven’t yet caught up on the Instagram bug, where on earth have you been? See this heavenly photo above? I took this shot with Instagram on my iPhone 3. Impressive huh? Boasting over 30+… Read more →
On my last post, I talked about the value of time and the efforts I’ve made to “buy” myself more of it. Did I manage to keep my slippery juggling balls up in the air? Well, kinda. I kept my eye on the things that mattered and accepted the fact that some things had to slide. But you know what,… Read more →
As a marketing consultant and ahem… entrepreneur, I have truly learned that time is money. As someone who has come from a handsomely paid corporate job, I knew this intellectually. I traded my time for a regular pay cheque so I can pay my bills, live a good life and buy pretty things. When I decided to leave the high life and live creatively, my income also resembled the doodles of an artist – abstract and unfocused. You never know what squiggle of an income you’ll get the next day. However, there is a purpose to this lifestyle change, so I persevere.
“The fact is that many are called to write; yet few make it to published author let alone bestsellers. Why? Because there is more involved than simply scribbling a cute story on some paper, and reading it, complete with voice and actions, to your kids, their friends and yours. After all, your kids and your friends will (mostly) love anything you write. Either that or they don’t want to hurt your feelings.”
I’m an ideas person. It’s normal for me to juggle at least 5 different creative projects at a time, all of which I’m passionate about. Recently, I’ve been thinking about focusing on key projects and ideas I could realistically manage in the next 12 months. The trouble is choosing which ones.
While there are reputable operators around (if you look hard enough), there are ten times as many who deliver information products that often read like personal rants dominated by ambiguous and motivational style content lacking real practical information with depth and substance.